Last Updated: July 20, 2006

Welcome to Lemming Central (the “Site”). This Site provides product and business related content for all visitors as well as enhanced content and message boards, among other items, for registered users (such enhanced content, message boards, and other items, are referred to herein as the “Service”). The Site and the Service are provided by Lemming Central with an address at Brick, NJ 08724 (“Lemming Central”), subject to this Privacy Policy (this “Policy”) and any other documents available on or through Lemming Centrals Term Of Service (collectively and separately referred to as the “Lemming Central Terms of Service”). This Policy (i) covers Lemming Central’s treatment of personally identifiable information collected when you are on the Site and when you use the Service, and (ii) discloses Lemming Central’s information gathering and dissemination practices for the Site and the Service. Lemming Central may, but is not obligated to, update this Policy from time to time, so please refer to Privacy Policy periodically. If Lemming Central makes any changes to the Policy, Users (defined below) will be notified through a prominently posted announcement on the Site and/or in the Service.

1. What Information Is Collected Through The Service, From Whom Is It Collected, How Is It Collected, And Who Has Access To It.

1.1. Private Information. In connection with the Service, and during registration or account management, subscribing users (“Users”) provide certain personally identifiable information (the “Private Information”). Such Private Information is viewed and maintained only by Lemming Central (subject only to Section 8 below). Such Private Information may include, without limitation, (i) email addresses (which Lemming Central may use from time to time to verify enrollment, to distribute news about the Service, or to communicate with Users regarding service issues, among other purposes), (ii) first, last, and middle name, (iii) birth date, (iv) credit card or checking account numbers (used to bill Users for use of fee-bearing functionality of the Service or eCommerce transactions, (v) a User-specified password, (vi) mailing addresses, (vii) zip codes, and (viii) telephone numbers.

1.2. Aggregate Information. Certain information that is not provided directly by anyone is collected by Lemming Central regarding all Users who browse the Site or access the Service. Aggregate Information includes, but is not limited to a User’s, (i) Internet browser type (e.g., Internet Explorer 6.0), (ii) IP address, (iii) resolution settings, (iv) platform type, and (v) originating url's. Lemming Central uses Aggregate Information to (a) help diagnose problems with Lemming Central’ server(s), (b) measure usage of the Site and the Service, (c) administer the Service and the Site, (d) inform Lemming Central’s sponsors and advertisers as to the number of Users who fall into certain demographic categories, (e) provide Lemming Central’s sponsors and advertisers with information regarding which Users saw and clicked on certain advertisements on the Sites, or (f) perform statistical analyses of the collective characteristics and behavior or Users to measure User demographics generally.

2. Cookies.

Lemming Central may use Cookies to store a User’s individual preferences and system parameters. Cookies are small electronic data files that Web sites can store on a User’s hard drive for record keeping purposes. Lemming Central will not store Private Information in a cookie. Cookies may be used on the Sites or within the Service, by way of example only and without limitation, to limit the number of times a User would have to enter a password. The use of cookies in standard in the Internet industry and many web sites use them. In addition, a User may modify his or her browser’s settings to notify such User whenever a web site is going to deposit a cookie on such User’s hard drive. The notification option generally gives the User the opportunity to decide whether to accept or refuse a cookie in each instance.

3. Who Is Collecting The Information.

All Information collected (i.e., Private and Aggregate Information) on the Sites and as part of the Service, is collected and maintained solely by Lemming Central.

4. Is The Information Shared With Anyone.

Lemming Central will never share Private Information with anyone without a User’s permission (see Sections 5, and 9). Aggregate Information may be shared with Lemming Central’ partners, sponsors, or advertisers (see Section 5).

5. Use Of The Information In Connection With Promotions, Contests, and Advertising.

Lemming Central may, from time to time, run promotions or contests on the Site in connection with the Service. In addition, certain of the promotions or contests may be sponsored by third parties. If Lemming Central collects any data as part of a sponsored promotion or contest, it will share that data with the third party sponsor. In connection with each sponsored promotion or contest, the promotion or contest registration forms will prominently feature a notice from Lemming Central that any information collected in connection with such promotion or contest will be shared with a third party sponsor. If you do not want Lemming Central to share such information, then you can opt not to participate in a certain promotion or contest. In addition, if during the registration process you informed Lemming Central (by way of a check box or other method) that you would be interested in receiving information or offers from Lemming Central’ partners, sponsors or advertisers or about other topics that might be of interest, Lemming Central may share your email address with such partners, sponsors, or advertisers to help them provide you with such requested information.

6. How Can You Access, Change, or Delete Your Information.

You can change, edit, delete, or update your Private Information at any time and from time to time by following the instructions in the My Account section of the Site. You may terminate your membership at any time, and for any reason by contacting Lemming Central either VIA email or US postal mail.

7. Links To / From Other Sites.

This Policy applies only to information collected while a User is on the Site or using the Service. The Site and the Service contain links to other websites and, conversely, other websites may contain links to the Site and/or the Service. Lemming Central is not aware of and is not responsible for the privacy policies, practices, or content of such other websites. If you visit such other websites, Lemming Central encourages you to read and become familiar with the privacy policies maintained by such other websites.

8. How Is Your Information Protected / Security Measures.

Lemming Central takes extreme precautions to protect the information of its Users. When the Service requests sensitive User information (including, without limitation, Private Information) the information is encrypted and protected. Lemming Central’s database of User information resides on Lemming Central servers behind various firewall's to protect against loss, misuse, theft, and unauthorized modification, deletion, or alteration of the information contained in such database. In addition, Lemming Central has taken preventive measures to restrict access to sensitive data and Private Information, as well as to detect, police, and prohibit certain communications and operations by unauthorized users. Only employees of Lemming Central who require access to certain information to perform specific employment tasks are granted limited access to such information. Lemming Central makes no claim or warranty as to the security or impenetrability of Lemming Central’s system under unusual circumstances or its resilience to future sophisticated attacks.

9. When Might Information Be Disclosed As A Matter Of Law.

Lemming Central may disclose Private Information to unrelated parties in special cases when Lemming Central has reason to believe that that disclosure is necessary to identify, contact, or bring legal action against a person or persons who may be causing injury to, or interference with, the rights or property of Lemming Central, other Users, or any third party. In addition, Lemming Central may disclose information about individual Users to law enforcement agencies, judicial or government authorities, or to other individuals or entities in response to subpoenas, court orders, or other legal processes.

10. Information of Minors & Children.

Lemming Central is not targeting the Site or the Service to children, and Lemming Central does not collect contact information from children under the age of 13. If you are under the age of 13, please do not email Lemming Central, contact the Site, attempt to use the Service, submit information to the Site, or ask Lemming Central to email you. If you are under the age of 18, you should get permission from a parent or guardian before you email Lemming Central, contact the Site, attempt to use the Service, submit information to the Site, or ask Lemming Central to email you.